Project

Influencer Marketing Automation Platform

AI agents automate the entire influencer marketing pipeline from discovery to performance settlement

Service Type

AutomationMarketingDataAI Agent

Tech Stack

LangGraph.jsClaude AIMCPRedisApify

Key Features

Meta API · LINE · ApifyTossPayments · DeepL6-Channel Unified InboxCampaign Dashboard & Settlement

Development Period

12+ weeks
Influencer Marketing Automation Platform
Problem

Still managing influencer marketing manually?

The daily reality for hospital and brand marketing teams.
Searching influencers across 6 platforms, tracking in spreadsheets, and sending DMs by switching between apps — over and over.

Manual influencer search

Searching each of 7 platforms

Managing hundreds in Excel

Manual records, frequent omissions

Sending DMs across 6 apps

App-switching fatigue, missed replies

Repeated price negotiation

No pricing benchmark

Manual performance tracking

UTM & revenue attribution impossible

Manual commission settlement

Commission calculation errors

6+

Platforms to manage

40h+

Monthly influencer discovery time

6

Separate messaging apps

200k+

Monthly customer messages

Insight
Automatetheentireworkflow,notjusttheseedingtool

Most influencer marketing tools solve only one step — discovery or analytics. Real automation requires designing the full pipeline — discovery → outreach → negotiation → content → performance → settlement — as a single system.

Data Pipeline

6-Stage Data Pipeline

01

DiscoveryDiscovery

7-platform MCP handlers crawl in parallel → LLM caption analysis

02

Selection & AnalysisAnalysis

Multi-factor fit score + category engagement rates → A–F grading

03

CommunicationCommunication

AI-personalized DM generation → 6-channel unified sending → AI auto-response

04

FunnelFunnel

15-stage auto-progression + CRM reservation integration

05

AutomationAutomation

pg_cron extraction → keyword overlap detection → bottom-20 replacement

06

PerformancePerformance

UTM tracking → revenue attribution → ROI dashboard → commission settlement

AI Agents

LangGraph Multi-Agent Orchestration

Supervisor

LangGraph

Central orchestrator coordinating 4 specialized agents. Analyzes user requests with two-pass intent classification.

Discovery Agent

Crawls 7 platforms, expands keywords, explores hashtags

ApifyX APIYouTube API

Analysis Agent

Multi-factor fit scoring, caption analysis, A–F grading

LLM ScoringCaption Analyzer

Searcher Agent

RAG search, vector similarity matching, memory retrieval

RedisRAGVector Search

Outreach Agent

Personalized DM generation, 6-channel sending, funnel progression

Meta APILINEEmail
Technology

Tech Stack

Apify

7-actor crawling across Instagram, YouTube, TikTok, and Twitter with hashtag discovery

Anthropic Claude API

Campaign strategy, scoring, DM personalization, auto-response — core AI engine

Meta Graph API

Instagram·Facebook·WhatsApp OAuth, DM send/receive, HMAC-SHA256 verification

LINE Messaging API

Bot integration, bidirectional messaging, destination-based workspace routing

Nodemailer + Resend + IMAPFlow

SMTP outbound, IMAP inbound (5-min cron), Reply-All threading

TossPayments SDK v2.5

Credit top-up payments with 4-tier pricing plans (Basic–Business)

DeepL API

Real-time translation (KO/EN/JA/ZH) for multilingual influencer communication

Shopify·TikTok Shop·Amazon SP-API

E-commerce order tracking, UTM revenue attribution, commission settlement

MySQL (AWS RDS)

Hospital CRM integration, real-time reservation sync, influencer-to-patient conversion tracking

Why This Approach

The Impakers Difference

01

End-to-end workflow automation

Most influencer marketing tools solve only one step — discovery or analytics. Impakers observed actual client operations end-to-end and designed the full pipeline — discovery → outreach → negotiation → content → settlement — as a single system, automatically tracking all 15 funnel stages.

15-Stage FunnelCRM Integrationpg_cron Automation
02

AI-native from day one

Through 30+ MCP tools, the AI agent autonomously executes funnel progression, reservation registration, and guideline delivery — while escalating price negotiations and churn risk to humans. Two-pass intent classification (keyword <1ms → LLM fallback) delivers both accuracy and speed.

30+ MCP ToolsTwo-Pass IntentAuto Escalation
03

6-channel unification started from real pain

App-switching fatigue was identified as the root cause of delayed responses and lost deals. Instagram, Facebook, WhatsApp, LINE, Email, and X were unified into a single inbox with AI auto-response. HMAC-SHA256 and AES-CBC signature unification ensures security across all platforms.

HMAC-SHA256DM 10/h Rate LimitUnified Inbox
04

Campaign-isolated architecture

Platform accounts are isolated per campaign within a single workspace using a COALESCE unique constraint, achieving both operational efficiency and data unification. Credit-based pay-per-use billing applies differentiated consumption per operation with 4-tier volume discounts.

COALESCE IsolationCredit-Based Billing4-Tier Pricing
Impact

Results & Impact

Influencer Discovery Time

90%
Before
40h+/month
After
4 hrs/month

DM Sending Efficiency

20x
Before
Manual one-by-one
After
20x automated

Funnel Tracking

15 stages
Before
Manual spreadsheet
After
15-stage automation

AI Agent Response

<2s
Before
Waiting for human (mins–hrs)
After
< 2s auto-response

4

AI AGENTS

30+

MCP TOOLS

6

Channels Unified

200k+

Messages/Month

90%

Discovery Time Saved

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