AI Issue: Veo 3 Price Cut Lowers AI Production Barrier
Google has made Veo 3's AI video generation more affordable and versatile by cutting prices nearly in half while adding vertical format and HD output.
With this update, Veo 3 now supports vertical video and 1080p HD resolution, and AI video generation prices have dropped significantly.
Veo 3's New Pricing and Features
- Veo 3's price has dropped from $0.75 per second to $0.40 per second for video generation.
- Veo 3 Fast has become even more affordable, dropping from $0.40 to $0.15 per second, making it the most cost-effective option.
- Both models now support 9:16 vertical video output designed for mobile and social media.
- 1080p HD resolution is now available for sharper image quality.
- Veo 3 and Veo 3 Fast are now stable and production-ready through the Gemini API.
Video Production Costs Are Clearly Reduced
Google announced that it has significantly lowered the prices of its Veo 3 video generation models to make it easier for developers to create high-quality AI videos.
Veo 3: Reduced to $0.40 per second (previously $0.75 per second).
Veo 3 Fast: Reduced to $0.15 per second (previously $0.40 per second).
With these price reductions, it has become a much more accessible option for developers looking to build AI-powered video applications at scale.
Vertical Video and 1080p HD Support
To support vertical videos commonly used on mobile and social media, Veo 3 and Veo 3 Fast can now output in a 9:16 vertical aspect ratio.
Developers can use this feature by setting the 'aspectRatio' value to '9:16' in the settings.
Additionally, both models now support 1080p HD resolution, delivering higher quality video for professional and commercial projects.
Developers can use this feature by setting the 'resolution' value to '1080p'.
Real-World Usage Examples
Mountain Climbing Scene Example
"A solo rock climber skillfully ascending a snow-covered mountain at sunrise.
Capture her navigating through a section.
The camera is positioned just a few feet away.
She looks at the camera with a professional, satisfied smile.
She wipes her forehead with a gloved hand, looks directly into the lens, and says in an inspiring and passionate tone, 'Veo 3 is now 50% cheaper with better quality, so get started now,' then turns around to continue climbing."
Magical Ink Scene
"Create a high-resolution video shot in ultra-slow motion with a macro lens.
This video captures a drop of magical ink falling into crystal-clear water.
Instead of simply clouding the water, the ink blooms into a living miniature world of nature filled with animals and flowers, then gently fades away."
Plant Growth Time-lapse
"Watch a cinematic time-lapse of a single seed sprouting, growing into a lush plant, and blooming into vibrant flowers.
Set against a naturally changing background that shows the passage of seasons.
Focus on the intricate growth process of the plant and the interplay of light and shadow."
Ready for Commercial Use
With this update, both Veo 3 and Veo 3 Fast have moved to stable status on the Gemini API, making them ready for large-scale projects.
Google demonstrated how these updates can be utilized for various multimedia tasks.
MediaSim, a demo app built in Google AI Studio, combines Gemini's multimedia capabilities including image editing, video generation, and audio generation with the tldraw SDK to show developers how to create interactive media simulations.
All videos created with Veo models continue to include SynthID digital watermarks for verifying origin and authenticity.
To get started, developers can explore the documentation, try the Veo 3 starter app in Google AI Studio, or check out the Veo cookbook.
Let's Address Some Common Questions
What are the new prices for Veo 3 models?
Veo 3 is now $0.40 per second (reduced from $0.75).
Veo 3 Fast is now $0.15 per second (reduced from $0.40).
What aspect ratios are supported?
Veo 3 and Veo 3 Fast now support 9:16 vertical video, perfect for mobile and social media.
Can I create HD videos with Veo 3?
Yes, both models support 1080p HD resolution by setting the 'resolution' to '1080p'.
Can I use Veo 3 models commercially?
Yes, both Veo 3 and Veo 3 Fast are now stable and ready for production use through the Gemini API.
Do Veo videos include watermarks?
Yes, all Veo-generated videos include SynthID digital watermarks for authenticity verification.
The Barrier to AI Video Production Is Lowering
By lowering prices and adding vertical video and HD support, Google is making Veo 3 an increasingly practical tool for developers looking to build AI-powered video applications.
This reflects growing demand for social media-optimized formats and professional-grade output.
The stability update ensures the models can be used in real commercial systems.
For developers, these changes reduce costs and expand creative possibilities.
By combining video, audio, and image generation into a unified developer workspace, Google can strengthen Gemini's role as a hub for multimedia AI.
As AI video continues to evolve, Veo, with its new balance of affordability, quality, and scalability, will see broader adoption across fields from content creation to advertising.
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Source: Alicia Shapiro, AiNews, "Google Cuts Veo 3 Video AI Pricing, Adds Vertical and 1080p Support", https://www.ainews.com/p/google-cuts-veo-3-video-ai-pricing-adds-vertical-and-1080p-support, (2025-09-09)