MAKE Issues: Make Visual Orchestration
The opportunity isn't AI — it's what you can make with AI.
Make believes improvements are only as valuable as the impact users create.
Darin Patterson, Make's VP of Market Strategy, talks about the special ingredient that helps people "make it happen" — Visual Orchestration.
Make's Core Is Being a Company That Creates New Change
In 2016, we created a groundbreaking automation platform to help people push the boundaries of what's possible.
Now we are leading the way in helping customers harness the biggest advancement of the 21st century: artificial intelligence.
This year we launched two groundbreaking products.
Make AI Agents and Make Grid.
But we don't do new for the sake of new.
The Important Question Companies Are Missing
Too often, companies chase the new and shiny.
And in that rush, they miss the important question:
"What impact are we making through this?"
According to a recent MIT report, 95% of AI pilots are failing.
Make focuses on purpose-driven new change that empowers people.
Unlocking the latent power within customers so they can do more, achieve greater results, and unleash creativity within their businesses.
Make's Promise Is Helping You "Make It Happen"
We'll help you create real impact.
For your business.
For your team.
And for yourself.
This is exactly why we're called Make.
So how do we do it?
The key lies in the term "Visual Orchestration."
The Hidden Depth of Visual Orchestration
This term has hidden depth.
It has shaped Make from the very beginning.
And it influenced my personal journey with Make as well.
From the start, Make has always been "visual-first."
Make's founders set a vision of providing powerful technology to people who have the will and creativity to do great things.
They knew that to achieve this, they needed to think not just about the platform's capabilities, but also about how it feels to use it and see its results.
They took a remarkably unique visual-first approach, making Make not only user-friendly but something that actually feels magical.
Because in this mindset, learning becomes easy, ideas flow, and new change emerges naturally.
They Made It Happen
This combination of power and delight is exactly why I became a Make fan and why I joined the team.
Thanks to this approach, Make users literally feel a sense of power while using Make and gain the ability to solve major business challenges.
In Make's early days, I was working as a product leader at a large enterprise.
I was evaluating over 200 automation platforms worldwide, looking for a diamond in the rough.
After trying Make, I felt it struck that magical balance of being both charming and powerful.
I was captivated.
And when the time was right, I went from Make fan to team member, believing in the mission of helping change-makers visually create, build, and automate to unlock their true potential.
Visual-First Becomes Even More Important in the AI Era
This visual-first spirit has become even more important today as we embrace artificial intelligence.
AI is a technology that brings as much complexity as it does possibility.
AI requires fundamental transparency, careful orchestration, and the ability to experiment quickly.
As my close friend and founder Patrick Simek explained, it was built around the way we explore, learn, and live.
"The idea that formal, clean design choices keep our relationship with technology simple and tidy is not suited to an increasingly nuanced and multifaceted digital realm. Instead, to understand and make the most of the agentic era, we all need more comprehensible and immersive methods."
A New Approach to Building AI Agents
When we launched Make AI Agents in early 2025, we knew that a 'visual-first' approach would bring the important additional benefit of control.
We believed that the confidence to navigate the coming agentic era with clarity and precision would be the decisive difference between survival and thriving in a new world.
Lorenz Becker, CFO of Greyt, explains through Make AI Agents:
"We've gained the confidence that we can operate like a 500-person company with just 60 employees."
Visual-First Strengthened Further with Make Grid
We further strengthened the power of visual-first with the public launch of Make Grid earlier this year.
Make Grid is a first-of-its-kind auto-generated visual map that provides a holistic view of your AI and automation landscape.
It's a visual-first approach to orchestrating all AI and automation efforts in one place.
The Orchestration Concept Applied to Business
I love applying this concept of "orchestration" to business.
Think of an orchestra conductor.
The conductor sees the big picture, identifies what works together, and finds where harmony can be created.
And creates something beautiful that evokes magic and awe.
Make Grid helps people orchestrate their businesses and draw out that harmony.
You can see how AI and automation connect across workflows, key systems, teams, and departments.
It provides a common visual language for these efforts and helps you scale and adapt faster in a rapidly changing environment.
See More to Do More
Make Grid helps you see more to know more and ultimately do more.
German Bernhart, Make's Senior Product Manager, says:
"When teams gain this kind of clarity, they gain the confidence to move forward faster."
This idea is supported by a recent conversation we had with Leon Rainalter, Operational Excellence Expert at Wemolo, one of our valued customers:
"Now with Make Grid, we can visualize all scenarios, how they're used, and how they interact. It's much easier to see whether company or operational changes need to be reflected in our automations."
What Is Visual Orchestration?
It is the ability to see, control, and build understanding of your AI and automation landscape by making the invisible visible.
It helps you move faster, think bigger, and collaborate along the journey.
I've introduced what visual orchestration is and why it's powerful.
I've shared what role visual orchestration has played in my journey and Make's journey.
And I hope it will soon play that role in your journey as well.
IMPAKERS Blog | Make AI Agents and Agentic Automation Read more
Source: Darin, Make, "The opportunity isn't AI – it's what you make with it", https://www.make.com/en/blog/make-it-happen, (2025-09-03)