MAKE Issues: Faceless Make AI YouTube Automation
Curious about how to post content on YouTube without becoming a YouTuber?
These days, some creators are producing anonymous videos on topics ranging from recipe introductions to movie summaries, earning millions of views and tens to hundreds of thousands of dollars in revenue. Faceless YouTube content is incredibly popular right now.
Thanks to AI and automation technology, you can handle entire videos from scriptwriting to voiceover and editing without awkwardly speaking in front of a camera or having advanced editing skills.
In a recent video tutorial, tech influencer AI Guy revealed how to use Make to automatically create faceless YouTube videos and capitalize on this trend.
What Makes a Good YouTube Channel?
No studio needed. No production team required. You don't even need to speak yourself.
With faceless YouTube videos, AI creates the content while you oversee from behind the scenes.
Faceless videos work best in formats where content matters more than personality—when viewers care more about what's being said than who's saying it.
Popular Use Cases
- Storytelling: Horror stories, urban legends, true crime
- Educational Content: Tech explainers, how-to guides, product tutorials
- Entertainment: Movie analysis, Reddit readings, gaming commentary
- Lifestyle: Recipes, home workouts, productivity tips
- Lists and Summaries: Top 5 lists, quizzes, fun facts
Can You Make Money with Faceless YouTube?
Yes, absolutely. Popular faceless YouTube channels typically earn between $12,000 and $120,000 annually. Some channels earn significantly more.
In this video, AI Guy analyzes the revenue model of one of the popular channels in the horror genre, 'Mr. Nightmare.' According to Social Blade, this channel gets about 50 million views per month.
"With an RPM of around $3-4, that's easily $35,000-$40,000 in ad revenue per month," said AI Guy.
But keep in mind that this kind of revenue doesn't happen by itself. Mr. Nightmare uploads about 3 videos per week and has built a loyal following over time.
Still, the opportunity is real, and with AI and automation, you can run a high-earning channel without a team.
Automations You Can Build with Make
- Pulling video ideas from Reddit or trending search data
- Generating scripts with AI
- Creating voiceovers and AI-generated visuals
- Uploading finished videos to YouTube
- Tracking performance and creating new content based on results
Since the launch of AI agents, creating videos in Make has become much easier. Although not covered in this video tutorial, you can now set up automations with natural language commands instead of manually building complex scenarios.
Make AI YouTube Automation: How to Create Videos
When creating faceless YouTube videos with Make, the real power might surprise you.
In the video tutorial, AI Guy shows exactly how to build a scenario connecting GPT-4, ElevenLabs, DALL-E, Google Docs, and Dropbox. He also explains how to access a blueprint that gives you the entire Make automation ready to use as a convenient shortcut.
Setup details drawn from Mr. Nightmare's case
- AI scripts completed in seconds
The scenario starts with a short prompt to OpenAI using GPT-4. This generates a horror story format script. Careful prompting allows the AI to match the right tone, pace, and length for the video. You can adjust it however you like.
- Formatted draft setup in Google Docs
In the next step of the automation, the scenario automatically saves the AI-generated script to Google Docs and applies styling. No copying, pasting, or reformatting needed.
- Paragraph-by-paragraph visuals
In the next step, the scenario sends each paragraph of the script to DALL-E to create visuals. Make automatically matches images to the story flow, so there's no need to search for stock footage or edit screenshots.
- Automatic voice narration
The scenario connects to ElevenLabs to automatically convert the script into AI-generated audio. Choose the voice that fits your video style and the audio is ready in seconds.
- File organization
The automation saves voice files and visuals directly to Dropbox. Just open the folder and start editing.
- AI-generated thumbnails
Ideogram creates multiple AI thumbnail options. You can adjust prompts to match the story, title, and mood.
- Easy editing with CapCut
AI Guy uses CapCut, a simple drag-and-drop editor suitable for the faceless format, to assemble the video.
The tutorial shares practical tips on everything from subtle effect adjustments to sound balancing. Even editing beginners can create polished, professional results.
Setup Steps for the Horror Story Example
- Import voiceover and visuals
- Add transition effects like mixes or black fades
- Apply lighting effects like vignettes or noise for atmosphere
- Set audio levels: voiceover at +2, background music at -20
- Optional: Turn on auto-captions for better engagement
The tutorial also covers small but important settings like timing adjustments, pacing tips, and how to match visuals with key parts of the voiceover.
Automated Thumbnails
Thumbnails are really important for boosting engagement on YouTube. This is especially true for faceless channels where visuals carry most of the weight.
In this video, AI Guy shows how his production scenario includes a step that automatically generates thumbnails using Ideogram. Enter pre-written prompts and Ideogram creates multiple design options in seconds.
You can customize prompts within the scenario to reflect the video's tone, title, and theme.
You can also use Make to send video titles to ChatGPT, generate new text ideas, and pass them directly to Ideogram.
What Makes a Good Thumbnail
- Bold, readable text
- High-contrast visuals
- A clear focal point
- Consistent style across videos
- Visual effects matching the story's tone or theme
IMPAKERS Blog | Introducing automation with Make AI tools Read more
Source: Natalia Mrazova, Make, "Make AI Tools: AI at your fingertips", https://www.make.com/en/blog/faceless-youtube-videos-make-ai, (2025.06. 20)