MAKE Issues: How to Auto-Post with Make and AI in 2 Steps
AI Andy Shows You How to Auto-Post with Make and AI
In 2024, social media marketers used an average of three platforms and had to worry about different algorithms and rules for each one.
According to Sprout Social, 60% of users discover new products through Instagram and Facebook. Content creation is becoming increasingly important.
Fortunately, generative AI is making this process much easier.
According to HubSpot research, 46% of marketers are already using generative AI to draft content.
AI Andy takes it a step further. Using Make, he created a workflow that auto-generates and uploads content for Facebook, Instagram, LinkedIn, and X (formerly Twitter) with a single click.
In this article, we'll cover Andy's automation setup method, effective prompt writing tips, and real-world usage examples in detail.
How to Auto-Post with Make and AI Step 1: Setting Up Automation
Let's first look at the workflow structure Andy built. The key point is generating content optimized for four platforms from a single prompt and auto-uploading it.
"One click and posts go up on X, LinkedIn, Instagram, and Facebook. No need to log in or rewrite each time. Just set up AI automation in Make and you're done."
Andy's workflow connects Google Sheets, Perplexity, ChatGPT, and four social networks. Make fetches data stored in sheets, generates content through Perplexity and ChatGPT, then automatically publishes to each platform.
Andy also shared a Notion link in his video description. It contains prompt examples and setup tips for reference.
How to Auto-Post with Make and AI: 2-Step Workflow Structure
Step 1: Google Sheets → Perplexity
First, enter a blog link into Google Sheets, and Make summarizes that article. While there are various AI summarization tools, Andy recommends Perplexity as the most reliable.
Step 2: Router → ChatGPT → Social Media
The Router module distributes the summarized data to ChatGPT modules for each social network. Platform-optimized prompts are pre-stored in the ChatGPT API, and Make calls the corresponding prompts.
In other words, blog summary → platform-specific custom content generation → auto-publishing all happens at once.
For a detailed step-by-step guide, check out Andy's video:
Prompt Writing Essentials: Keep It Short and Clear
Andy identifies the most common mistake when writing prompts as 'prompts that are too long.' You might think detailed explanations help, but AI can end up incorporating unnecessary parts.
"Writing long doesn't always mean better. Short prompts that capture the essentials are actually more suitable for social media content."
Example Comparison (LinkedIn Post About Self-Driving Vehicles)
Short Prompt Result
Waymo is introducing self-driving systems for children, improving the safety and convenience of family commuting. With the goal of building a system as trustworthy as human drivers, it's gaining attention as a case where technology naturally integrates into daily life. How will the future of family transportation change?
- Good readability with just the key summary
- Includes an interest-generating question
- Appropriate tone and structure for LinkedIn
Long Prompt Result
The start of future parenting! Introducing Waymo's AI-based children's self-driving car. Parents, would you trust and entrust your child's commute to this technology? #TechTuesday #SmartParenting
- Emojis and hashtags blur the content focus
- Tone not optimized for the platform
- Question is superficial and lacks depth
Platform-Specific Prompt Strategies
X (Twitter): Short, intuitive thought sharing
- Concise sentences considering the 280-character limit
- Keep hashtags to 1-2, simple
- Interactive content like polls and trending topics are effective
- Tone should feel like "jotting down a thought that just came to mind"
Recommended Prompt:
Create a tweet from this text. Concisely convey a problem, fact, or benefit in a natural, thought-like tone. Exclude emojis and hashtags and compose as a single paragraph.
LinkedIn: Emphasize expertise and insights
- Suitable for industry trends, leadership content
- Visual materials double engagement
- Links to credible sources are also useful
- Clearly identify the target audience (job role, industry, etc.) from the start
Recommended Prompt:
Write a LinkedIn post based on this text. Emphasize one of: a problem, fact, or benefit, maintaining a professional, information-focused tone. Keep it short in one paragraph without emojis or hashtags. End with a question to encourage engagement.
Instagram: Short, visual-centric content
- High-quality images, short rich content, and videos are effective
- Multi-image (carousel) posts are favorable for increasing engagement
- 3-5 branded hashtags recommended
- Accounts with fewer than 10K followers have particularly high engagement rates
Recommended Prompt:
Create an Instagram post caption from this text. Keep it short and concise, as if jotting down thoughts. Add an engagement-driving question at the end of the paragraph. Do not use emojis.
Facebook: Capture attention with emotional openings
- Short, quickly understandable content is key
- Emotionally stimulating opening lines work well
- Adding external links is recommended (website traffic)
- Since daily post volume is high, more frequent uploads are advantageous
Recommended Prompt:
Write a Facebook post from this text. Start with an emotional hook to grab the reader's attention, then deliver the story briefly and clearly in the following paragraph. Skip emojis and hashtags and write sentences that appeal to emotions.
Bonus: Social Media Fun Facts You Didn't Know
- X: The most retweeted tweet ever is about chicken nuggets
- LinkedIn: The longest job title is "Supreme King of the Universe and All Insects Included"
- Instagram: Accounts with fewer than 10K followers have the highest engagement rates
- Facebook: The most used hashtag is #innovation
Conclusion
AI-powered social media content automation is now truly possible.
Automating content creation and uploading with Make not only saves time but also keeps your brand message consistent.
Ready to go viral with automated AI content?
Start with Make right now!
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Source: Make, "Influencer's Guide: Create Viral AI Social Media Posts Instantly with Make", https://www.make.com/en/blog/influencers-guide-to-creating-viral-ai-social-media-posts-with-make, (2025.04.02)